November 2016
5 Simple Ways Physicians and Hospitals Can Boost Their Online Presence
These days, attracting new patients requires optimizing your hospital, institution or medical practice’s “web presence” across multiple digital channels — here’s what you need to know. It’s safe to say that by now, most professionals [...]
Digital Ad Messaging Tips and Tricks For Healthcare Professionals
Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As the internet’s role in the path to treatment has expanded in recent years, the [...]
Can Google Save Your Life?
Google’s Symptom Search is revolutionizing the patient path to treatment, and doctors should embrace this development as an opportunity to provide better care, rather than as a threat to their credibility. This past week, I [...]
January 2016
2016 Is the Year Paid Facebook Ads Work for Your Hospital’s Digital Marketing Strategy
For hospitals trying to market themselves online, social media is more than just a rising trend — it’s become a baseline requirement for healthcare marketers everywhere. Here’s why you should add paid Facebook ads into [...]
Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and [...]
2016 Trends for Digital Recruitment in Clinical Trials
Clinical trial recruiters have an ongoing (and ever-growing) need to find and retain new trial participants. Here are some new digital marketing techniques that are revolutionizing how CROs and program coordinators engage with patients and [...]