Medical Marketing Insights
5 Simple Ways Physicians and Hospitals Can Boost Their Online Presence
These days, attracting new patients requires optimizing your hospital, institution or medical practice’s “web presence” across multiple digital channels — here’s what you need to know. It’s safe to say that by now, most professionals within the healthcare industry understand the importance of a solid web presence when it comes to attracting new patients and [...]
Digital Ad Messaging Tips and Tricks For Healthcare Professionals
Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As the internet’s role in the path to treatment has expanded in recent years, the opportunity for medical practices and hospitals to attract new patients has grown in step. Last year, Google fielded more than [...]
Can Google Save Your Life?
Google’s Symptom Search is revolutionizing the patient path to treatment, and doctors should embrace this development as an opportunity to provide better care, rather than as a threat to their credibility. This past week, I was catching up with a friend who told me about a recent life-or-death situation he found himself in. He had [...]
2016 Is the Year Paid Facebook Ads Work for Your Hospital’s Digital Marketing Strategy
For hospitals trying to market themselves online, social media is more than just a rising trend — it’s become a baseline requirement for healthcare marketers everywhere. Here’s why you should add paid Facebook ads into your current digital marketing strategy. Social media has rapidly become one of the key pillars for digital marketing success worldwide. [...]
Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and Paid Search bring measurability, and affordability to digital marketing. Across the globe, digital tools are transforming how marketers approach their [...]
2016 Trends for Digital Recruitment in Clinical Trials
Clinical trial recruiters have an ongoing (and ever-growing) need to find and retain new trial participants. Here are some new digital marketing techniques that are revolutionizing how CROs and program coordinators engage with patients and bolstering the ROI on their marketing spend. When it comes to clinical trial recruitment, the stakes are simply too high [...]
Medical Device Marketing Strategies for 2016
The dawn of another new year always brings with it hopes of new ideas and great progress. This is true in business as well as in our personal lives. For medical device marketers, 2016 may represent a year of challenge as well as opportunity. Although the market continues to be strong and demand for medical [...]